Yes, I can see some validity if you’re into viral marketing, brand promotion or demotion but I see little of any real ‘construct’ or meaningful connection. With one exception.  Yes, I recently read a blog that was informative, well constructed and relevant . It contained pertinent comment on the industry sector we operate in – Recruitment. A-ha I thought, maybe there is some validity in this social media ‘gig’. Perhaps my one-eyed outlook is reflective of the number of decades I’ve abused? Whatever, I’m sticking my toe in the water, looking for ripples.